Breaking Dawn’ outpaces previous ‘Twilight’ on disc
That is eighteen percent greater than the 2010 “The Twilight Saga: Eclipse” took in its first weekend of home release in December 2010. “Eclipse” sold 2.7 million units its first weekend of release.
The discs went on sale at the hours of darkness on Saturday — timing reserved for large titles. Target and Walmart stores each sold exclusive versions of “Breaking Dawn” DVDs and Blu-rays, and held special events just after midnight Saturday morning.
Summit said that film also had approximately 50,000 digital sales, a 47 percent increase over “Eclipse,” and approximately 80,000 Video-on-demand transactions, a 142 percent increase over the 2010 movie.
“The Twilight Saga: Breaking Dawn — Part 1″ was released in theaters on November 16, 2011 and has grossed greater than $700 million worldwide.
The second installment in “Breaking Dawn” — and the general episode of the “Twilight” series — is scheduled for a November 16 theatrical release. (Reuters)
